All insights
Social Media Marketing 4 min
Why Social Media Still Matters for Local and Service Businesses
Social is not just brand awareness — it is trust infrastructure that runs before a buyer ever contacts you.
Buyers check social before they contact. An active, professional feed is the modern equivalent of a well-lit shopfront. It is not optional infrastructure for any business selling in 2026.
CDS
Chris Di Savva
Founder, Demand Generation Capital