—Field results · anonymised

50 live campaigns.
Real cost per lead. No names, no theatre.

A rolling snapshot of demand campaigns we operate across professional services and contractors in the UK and US. Every figure is a 90-day window from a live client account — averaged, rounded, and stripped of anything identifying.

Campaigns shown
52
Qualified leads · window
38,770
Blended CPL
£/$64
rounded, mixed currency
Avg. booked-appointment rate
55%
Region
Category
Reporting window · 90 days · rolling
Residential Roofing
UK · Contractors
1,284
£18
62%
Commercial Roofing
UK · Contractors
214
£74
71%
Loft Conversions
UK · Contractors
612
£41
58%
House Extensions
UK · Contractors
498
£52
55%
Bespoke Kitchens
UK · Contractors
341
£63
49%
Bathroom Renovations
UK · Contractors
720
£27
61%
Driveways & Paving
UK · Contractors
1,105
£14
66%
Solar & Battery Installation
UK · Contractors
892
£36
53%
Heat Pump Installation
UK · Contractors
268
£88
47%
Window & Door Replacement
UK · Contractors
1,512
£22
60%
Landscaping & Garden Design
UK · Contractors
431
£33
57%
Home Insulation
UK · Contractors
987
£19
63%
Residential Roofing
US · Contractors
2,140
$24
64%
Storm Restoration Roofing
US · Contractors
1,780
$31
68%
Kitchen Remodeling
US · Contractors
612
$58
51%
Bathroom Remodeling
US · Contractors
1,041
$34
59%
Custom Home Building
US · Contractors
148
$172
44%
Deck & Patio Construction
US · Contractors
862
$29
61%
Pool Construction
US · Contractors
384
$84
46%
HVAC Installation
US · Contractors
1,620
$21
65%
Solar Installation
US · Contractors
1,418
$42
52%
Fencing Installation
US · Contractors
921
$18
63%
Garage Door Installation
US · Contractors
1,264
$16
67%
Foundation Repair
US · Contractors
512
$47
56%
Commercial Law Firms
UK · Professional Services
184
£148
41%
Family Law Solicitors
UK · Professional Services
462
£62
54%
Personal Injury Solicitors
UK · Professional Services
780
£44
58%
Chartered Accountancy
UK · Professional Services
312
£71
49%
Independent Financial Advisers
UK · Professional Services
268
£92
46%
Management Consulting
UK · Professional Services
92
£218
38%
Architecture & Design Studios
UK · Professional Services
214
£84
51%
Executive Recruitment
UK · Professional Services
148
£132
43%
Corporate Law Firms
US · Professional Services
224
$186
42%
Personal Injury Attorneys
US · Professional Services
1,140
$58
61%
Family Law Attorneys
US · Professional Services
612
$74
55%
Immigration Law Firms
US · Professional Services
842
$39
63%
CPA & Tax Advisory
US · Professional Services
468
$68
52%
Wealth Management
US · Professional Services
214
$214
39%
Commercial Real Estate Brokerage
US · Professional Services
312
$118
47%
B2B SaaS Advisory
US · Professional Services
168
$164
44%
Private Dental Practices
UK · Healthcare
962
£28
66%
Cosmetic & Aesthetic Clinics
UK · Healthcare
1,240
£24
62%
Private GP & Health Screening
UK · Healthcare
542
£41
57%
Physiotherapy & Sports Med
UK · Healthcare
683
£22
64%
Cosmetic Surgery Practices
US · Healthcare
812
$62
54%
Med Spa & Aesthetics
US · Healthcare
1,520
$27
61%
Dental Implant Centres
US · Healthcare
641
$84
51%
Chiropractic Clinics
US · Healthcare
918
$19
65%
Mortgage Brokerage
UK · Financial
1,284
£23
60%
Insurance Brokerage
US · Financial
1,462
$21
62%
Commercial Cleaning
UK · Trade & Industrial
486
£38
56%
Fleet & Logistics Services
US · Trade & Industrial
214
$128
44%

Methodology · Figures are rolling 90-day averages from live client ad accounts and CRM data, rounded to the nearest whole unit. "Qualified lead" means a lead that has passed both our AI pre-qualification and a human confirmation call. "Booked" is the share of qualified leads that turned into a confirmed consultation or site visit within the window. Client identities are withheld under NDA.

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